Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations (Releasing on 2.10.2016)
Vijay Mahajan
₹756₹795(5% off)
ISBN 13
9789386042323
Year
2016
This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It presents an unprecedented collection of insights into the rural-market strategies and tactics that are allowing companies to tap into this opportunity.