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Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations (Releasing on 2.10.2016)

Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations (Releasing on 2.10.2016)

Vijay Mahajan
756 795 (5% off)
ISBN 13
Barcode icon
9789386042323
Year
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2016
This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It presents an unprecedented collection of insights into the rural-market strategies and tactics that are allowing companies to tap into this opportunity.