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Communicating India?s Soft Power: Buddha to Bollywood (REVISED AND UPDATED EDITION)

Communicating India?s Soft Power: Buddha to Bollywood (REVISED AND UPDATED EDITION)

Daya Kishan Thussu
565 565 (0% off)
ISBN 13
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9789351508168
Year
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2016
As the world?s largest democracy and third biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi?s thrust toward Digital India and promoting Buddhism as part of India?s public diplomacy.