Communication For Social Marketing A study in Literacy

  • Title : Communication For Social Marketing A study in Literacy
  • Author : Dr. Pradeep Malik
  • ISBN 13 : 9789350701911
  • Year : 2016
  • MRP : Rs 1695
  • Selling Price : Rs 1424
  • Discount : 16%
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Description

The author gives an outline of the two principal school of study of communication: the transmission and the semiotic schools.