Globalisation is the process of integrating the world markets thereby benefiting the consumers in terms of better goods and services. Globalisation has changed the way consumers behave in the market. With the entry of a large number of multinational companies and the growth of e-commerce, the problems faced by the consumers are much more complex. The problems are mainly due to unfair business practices and the weakness of the consumer complaint redressal mechanism. As a result, the exploitation of the consumers is rampant. This is more rampant in the rural areas where due to illiteracy and ignorance it is easy to exploit the rural consumers. Low purchasing power due to poverty and availability of limited choice has added to consumer exploitation. The rural markets are full of spurious products which not only harm consumers financially but also are a health hazard. The book is an outcome of a National Seminar on