The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as well as of the institutions outside India who are interested in Indian rural market. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students easily. Almost all the topics on rural marketing have been covered in this book. The syllabus of the various universities in India has been covered and the book will be useful for each and every students. Important questions have also been added in this book which supplemented in brief examples of cases for the understanding of the students and academicians.